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The Ways Warby Parker Uses Artificial intelligence for retailing

Warby Parker is a registered B-corp, launched in 2010 with the objectives of offering designer eyewear at accessible prices to distributing a pair of glasses to someone in need. For every pair of glasses sold, the company has been a disruptor and is now valued at more than a billion dollars. Based on existing competition, the firm depends on artificial intelligence and augmented reality technology to provide its customers with a special experience.

One of the ways that the company revolutionized the optical industry was using its home Try-On program where customers select several frames online to be shipped to them so they could try them on at home for five days. Their new solution for trying on frames leverages the camera capabilities of the iPhone X. Warby Parker introduced virtual Try-On program that allows you to try on virtual frames through augmented reality, a technology that overlays computer-generated images onto real-world images. While trying on frames virtually was possible through the app before the iPhone X launch, the app uses Apple’s Face ID that uses 30,000 invisible dots and an infrared image to create a map of a customer’s face. With the specific details of your face tracked, the tool can recommend frames best suited for your face. This enhances the experience of the previous digital try-on system because it gives a 3D preview of your face and uses augmented reality to place the frames.

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This company also uses artificial intelligence (AI) to exceed customers’ expectations in terms of nurturing of clients relationships and communication with customers who visit their website. The firm uses the latest marketing techniques to engage with customers who browsed their website and then left without purchasing. By using personalization to address communications that are specific to each customer’s interests and where they are in the customer journey, the firm is making it easy for customers to find what they want. With language that conveys the company’s personality, every communication is a chance for Warby Parker to continue to engage the customer. However, artificial intelligence algorithms are relied upon in order to achieve the level of personalization and scale required for the firm’s business communication.

Artificial intelligence helps retailers to respond to changing customer needs. Since customers are demanding something different from retailers, AI can help deliver what they want. So, while there have been many talks about the ways of retail and specifically brick-and-mortar stores, some particularly prescience companies such as Amazon and Warby Parker are opening brick-and-mortar locations to complement their online services and products. Rest assured that these two industry problems are not opening traditional storefronts, but have modernized the shopping experience with the help of artificial intelligence. As a complement to the store’s employees, AI can provide answers to customer questions when the answer cannot be provided by the store’s employees. Such reduce any waiting time for store attendant to connect to company headquarters and minimizes frustration.

Personalization is also a valued service that artificial intelligence can provide for the in-store experience. Recommendations and options powered by AI can be moved toward specific locations and can even connect the customer’s online and in-store experience. The outcome is a higher customer experience that makes customers a dedicated fan of the brand. The more retailers can use AI to equip their employees with information, the better they are in giving the customers instant gratification to what they want and meet their demand convenience.

According to the report, the company opened its first store in New York within 2013, and by the end of 2018, they had more than 100 stores across the United States. Since its establishment, Warby Parker has been testing how best to approach retail expansion as an intersection between online and offline. They have tested stores on wheels, pop-up shops and more to find the sweet spot to reach customers. Since companies such as Warby Parker are digitally inclined, they understand their supply chain and their own goods is what the firm sells. Getting the products into the hands of customers when they want it and how they want it remains the ultimate goal of the firm and they really need artificial intelligence to achieve all of that.

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Originally posted 2019-04-22 14:28:23.

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